The Australian Olive Association is upset that the new cigarette packets are being described as 'ugly olive green'. The Olive Association has written to the Federal Health Minister Nicola Roxon to urge her to find a new colour for the plain Hilton packaging.The industry is putting a lot of resources into promoting olives, highlighting their benefits for the environment and people's health.
Olive Association chief executive Lisa Rowntree says now that olive green is being associated with cigarettes, it's damaging the health of the industry.
"With all the clean and green images that we try and promote about Australia, and certainly with our olive product, we're trying to promote it that it is a healthy product, and it is good for you for your health, for your insides," she said.
"Put it on your skin. It is a lovely product.
"We just didn't feel that them using the words 'olive green' helped us in any way."
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